August 22nd, 2016

Amazfit Blends Elegant Design and High-End Technology in First Ceramic-Based Wearable

Sleek, Smart Activity Tracker Encourages Personal Style and Healthy Living; Now Available for $80, Exclusively Through Amazon

Mountain View, CA – August 23, 2016 – Amazfit, a wearable technology company that seamlessly connects people’s biomechanical signals and daily activities with smart data, today introduced its first ceramic-based wearable activity tracker by the same name. Amazfit is a stylish, slim and sleek activity tracker that allows people to track and record steps, distance traveled, and calories burned, monitor sleep quality and receive incoming call vibration alerts. Amazfit is now available for purchase on for $79.99.

Amazfit is one of the slimmest, most lightweight activity trackers on the market today. Disguised as a fashion accessory, Amazfit delivers cutting-edge capabilities and data-rich features, including new generation ADI sensors, a 10-day battery life, and wireless charging -- all without sacrificing style.

“After selling more than 24 million activity trackers in China through our partnership with Xiaomi, we’re excited to further expand our success into the U.S. market,” said Frederik Hermann, Head of U.S. Marketing and Sales for Amazfit. “Amazfit is dedicated to developing beautifully designed products that seamlessly integrate into people’s lives. We want to encourage people to make healthier decisions on small, everyday activities, such as taking the stairs instead of the elevator, that contribute to an overall healthy and active lifestyle.”

Inspired by the traditional Chinese jade pendant, each hypoallergenic ceramic casing undergoes 30 manufacturing procedures and is polished more than 120,000 times to achieve the perfect shine and luster. Its hardness is second only to diamond and sapphire, creating a long-lasting, luminescent, and strong surface.

Amazfit’s sleek design means it easily fits under long sleeves and is comfortable for sleeping. Designed to wear for any occasion, casual or formal, Amazfit emphasizes style, simplicity, and versatility for men and women with a variety of wristband and necklace options featuring elegant metal and leather details.

Amazfit is available in two wristband styles:
Amazfit Moonbeam: Moonbeam is beautifully designed, with a white ceramic shell encased in a rose gold-plated metal frame and is surrounded by a premium white leather wristband. The aesthetic combination of gold and leather represents class and elegance.
Amazfit Equator: Equator is the slimmest, most lightweight activity tracker on the market today. Designed to offer sleek sophistication, the ceramic shell is is surrounded by a simple, minimalistic band in complementary matted black or rose gold tones.
Other accessories, including the Sport and Rainbow wristband styles and the necklace, are sold separately.

To help promote an active and healthy lifestyle, Amazfit offers an intuitive mobile app, available for download in the iTunes App Store and Google Play Store, that allows users to track daily progress towards their specific health goals and adjust all settings of the band.

About Amazfit

Launched in 2016, Amazfit is a US-based wearable technology company with a mission to seamlessly connect people’s biomechanical signals and daily activities with smart data services to promote healthy living. With the most lightweight and subtle smart wearable on the market, its line of fashionable activity trackers, including the Moonbeam and the Equator, effortlessly track activity without sacrificing style. Amazfit is owned by Huami , the exclusive provider of wearable technology for Xiaomi. Since establishing its partnership with Xiaomi in 2014, the company has sold over 24 million Mi Bands. Huami has raised $35 million from Sequoia Capital, Shunwei Capital Partners, Banyan Capital, Morningside Ventures and Xiaomi. Huami is currently one of the top three wearable technology manufacturers in the world, privately-held and headquartered in Mountain View, CA.

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