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December 16th, 2016

Amazfit, World’s Second Largest Wearables Manufacturer, Unveils U.S. Product Line at CES 2017

MOUNTAIN VIEW, Calif. -- Amazfit, the second largest wearables manufacturer globally, announced today plans to hit the ground at CES 2017 to unveil its full line of wearable activity trackers, including the Moonbeam, Equator, Arc and Pace, all together for the first time in the U.S.

Amazfit is the exclusive maker of the Mi Band and has sold more than 31 million activity trackers worldwide. The company entered the U.S. market in August 2016 with the launch of Moonbeam and Equator, the slimmest and most lightweight activity trackers on the market today. Subsequent products, Arc, a heart rate, activity and sleep tracker, and Pace, a GPS-enabled smartwatch, heart rate and activity tracker, launched in October and November, respectively. Amazfit is differentiating with a focus on fashion, price point (starting at $50) and battery life (up to 20 days).

“It’s a pivotal time for the wearables market and the difference between its success and failure lies in manufacturers’ ability to build products that change habits to improve health and truly make daily life easier,” said Frederik Hermann, Head of Marketing and Sales at Huami. “In China, our wearable products already offer payment, identity and building access integration and we’ll look to carry these IoT features into our US product portfolio along with healthcare and medical grade wearables in 2017. CES is a significant milestone for Amazfit as we build on our momentum of the past year and look for new ways to extend high-quality, affordable and easy-to-use wearables to the wider U.S. audience.”

To see the future of wearables in action, including integration with augmented reality, virtual reality, smart apparel and healthcare, visit Amazfit’s YouTube page: http://amazf.it/future_of_wearables

WHAT: Amazfit’s full product line including product samples for review.

  • Amazfit Pace ($159.99): The Amazfit Pace is a GPS-enabled smartwatch with on-board media storage for phone-free running, heart-rate tracking, notifications, watch apps and features an always-on circular color LCD touch screen. Running data can be synced with Strava. The watch’s native companion app is available for iOS and Android. Pace is currently available at $129.99.
  • Amazfit Arc ($69.99): Amazfit Arc is an advanced activity and sleep tracker with heart rate sensor packing an industry-leading 20+ days of battery life on a single charge. The tracker is water and dust resistant and is equipped with a scratch resistant OLED touch screen display for easy access to all data as well as displaying notifications and incoming calls. Current promo price is $49.99.
  • Moonbeam and Equator ($79.99): Disguised as a fashion accessory, Amazfit Moonbeam and Equator deliver cutting-edge capabilities and data-rich features without sacrificing style. The unique hypoallergenic ceramic casing contains power-efficient new generation ADI sensors for the most comfortable activity and sleep tracking and 10 days of battery life. Many accessories are available through www.amazfit.com/shop. Both products are currently available for $55.99.

WHEN: Thursday, January 5 - Sunday, January 8, 2017

WHERE: CES 2017, Las Vegas Convention Center

Multiple executives from the Amazfit / Huami team will be present throughout CES; to schedule a briefing or one-on-one meeting please contact huamipr@blancandotus.com.

About Amazfit

Launched in 2016, Amazfit is a US-based wearable technology company with a mission to seamlessly connect people’s biomechanical signals and daily activities with smart data services to promote healthy living. Its line of fashionable activity trackers, including the Pace, Arc, Moonbeam and Equator, effortlessly track activity without sacrificing style. Amazfit is owned by Huami, and is the exclusive provider of wearable technology for Xiaomi. Since establishing its partnership with Xiaomi in 2014, the company has sold over 31 million devices making it the second largest wearables manufacturer globally. Huami has raised $35 million from Sequoia Capital, Shunwei Capital Partners, Banyan Capital, Morningside Ventures and Xiaomi. Huami is privately held and headquartered in Beijing and Mountain View, CA.

For more information please visit https://www.amazfit.com