What We Believe In

At Amazfit, we believe in the power of human potential and that limits are self-imposed. Everything we do, from Al-powered smartwatches, fitness trackers to providing AI-powered sleep and recovery services, is meticulously designed to empower you.

Our goal is to help you discover amazing things in life and sports while prioritizing your well-being. Whether you're striving for peak fitness, excelling as a athlete, or simply embracing life's journey, Amazfit is a community united by the pursuit of reaching our greatest potential.

Our tagline, "Discover Amazing" celebrates our ethos of encouraging everyone to break barriers and exceed expectations.

Innovation at Our Core

At Amazfit, we embrace the pursuit of technological advancement as a core value. To deliver seamless integration and exceptional performance, we have committed to developing our own cutting-edge technology.

From proprietary chips and biosensors to our operating system, apps, and algorithms, every element is designed to work harmoniously.

This vertical integration enables us to push boundaries, ensuring our products offer reliability, efficiency, and a user experience that redefines what wearables can achieve.

Here is a list of some of our innovations that power Amazfit smartwatches.

  • Powered for Health, Designed for You

    Amazfit’s advanced operating system combines cutting-edge health tracking, AI tools, and seamless app integration to help you take control of your well-being effortlessly.

  • Battery That Keeps Up With You

    With up to 25 days of battery life, Amazfit devices let you stay on track with your health and fitness without the hassle of daily charging.

  • Zepp Coach™: Smarter Training and Recovery

    AI-powered insights track your fitness levels and provide tailored advice for training, recovery, nutrition, and injury prevention.

  • Zepp App: Top-Rated for Fitness and Wellness

    Trusted by millions of users, the Zepp App is a free platform that delivers advanced tracking and personalized insights, powering an elevated Amazfit experience.

  • Zepp Flow™: Your AI-Powered Assistant

    Stay connected and productive with Zepp Flow. This smart voice assistant lets you ask questions, manage tasks, and reply to messages hands-free (message replies are available on Android). Simplify your day, all from your smartwatch.

  • Zepp Aura: Sleep, Relaxation, and Recovery

    Unwind with personalized sleep reports, relaxing music, and recovery insights to help you recharge. For even more features, explore Zepp Aura Premium.

Design That Moves With You

We understand that design is more than aesthetics—it's essential for something you wear all day. At Amazfit, we craft products that are intuitive, comfortable, and versatile enough to complement your personal style. Whether you're at the gym, the office, or having a night out, our designs ensure you look good while feeling great. With a focus on blending function and fashion, Amazfit wearables become a natural extension of your lifestyle.

Your Privacy

We prioritize your privacy and are committed to protecting your personal data. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected.

We don't sell your data; user data is safely stored on the cloud. Amazfit is Zepp Health's smartwatches and devices brand and the company has millions of active daily users.

We address privacy concerns by being GDPR Compliant, which is the EU privacy and security law, and we securely store user data using Amazon Web Cloud Services (AWS)* - in the NA, EU and other markets where our users are based.

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A Better Planet

From partnering with non-profit organizations like Coral Guardian and One Tree Planted in support of environmental restoration projects, to developing environmentally-friendly product packaging, made with biodegradable materials and ink, we are dedicated to sustainability and making a positive impact on the environment.

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Trusted by Top Athletes and Organizations

  HYROX, the World Series of Fitness Racing, features 77 global races in 30+ countries, with over 550,000 athletes competing in the 2024/2025 season. Amazfit is proud to be the Official Wearable Partner and Timekeeper.

  • Meg Jacoby

    HYROX World Champion

  • Hunter McIntyre

    3x HYROX World Champion

  • Yemaneberhan Crippa

    Gold Medalist: 10,000m, European Championships (2024, 2022)

  • Bea González

    2 Professional Padel World Championships Winner

Our Accolades

  With outstanding design and craftsmanship, our products regularly receive top industry awards. Here are some of our recent accolades.

Unlock Your Potential

Join over 42 million daily active users in over 90 countries who trust Amazfit for their wearable technology, wellness, and fitness needs. Let's embark on this journey of unlocking potential together.

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