We use your personal information for a variety of business purposes, including:

To Provide Complete Services: We use your information to respond to your requests, allow you to register for accounts, events, process and deliver purchases, handle returns, and offer you products, services, and features through the Sites. Additionally, we may use your information to address your customer feedback and provide technical support.

For Marketing and Advertising Purposes: We use your information to send you marketing communications, updates on special offers, campaigns, products, and services we think you may be interested in. We also use your information to provide targeted advertising tailored to your interests in our products or services. The content of these communications may be customized based on our understanding of your preferences.

To Improve Our Products and Services: We use your information to enhance the Sites and our products and services. This includes performing research or requesting you to complete surveys to understand your preferences regarding our products and customer experience. We may also combine information we collect from you with information we obtain from third parties to further customize and improve your experience with us.

For the Performance of Contracts: We use your information to fulfill our obligations and exercise or enforce our rights under our Terms of Use or any other agreement.

Protection of Legal Interests: We use your information to comply with and enforce applicable legal requirements and protect our legal interests, such as in the event of the establishment, exercise, or defense of any legal claims.

Security: We use your information to protect our company and our customers, as well as to safeguard the Sites. This may include using your information for fraud protection or credit risk reduction purposes.

To Communicate with You: We use your information to communicate with you about your account or respond to your queries when you contact customer service. We may also reach out to you about your feedback, this Privacy Policy, or our Terms of Use.

For Administrative Purposes: We may use your personal information for administrative purposes, such as: ensuring internal quality control and safety, authenticating and verifying individual identities and carrying out audits.

Use De-Identified and Aggregated Information. We may use personal information and other data about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, information about the device from which you access our Services, or other analyses we create. De-identified and/or aggregated information is not personal information, and we may use and disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes.

Other Uses: We may use your information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent or as permitted by law.

We do not sell any personal information to third parties.

We may sometimes share your personal information with third parties (as described below) in order to provide or improve our products or services, including offering products or services based on your requirements. Further information about data sharing is set out below.

Service Providers. We may share any personal information we collect about you with our third-party service providers. The categories of service providers to whom we entrust personal information include service providers for: (i) the provision of the services; (ii) the provision of information, products, and other services you have requested; (iii)marketing and advertising; (iv) payment and transaction processing; (v) customer service activities; and (vi) the provision of IT and related services. For example, we use Mailchimp to help us manage our email marketing campaigns. Mailchimp’s Privacy Policy can be found here.

Business Partners. We may provide personal information to business partners to provide you with a product or service you have requested. We may also provide personal information to business partners with whom we jointly offer products or services.

Affiliates. We may share personal information with our affiliated entities.

Advertising Partners. Through our Services, we may allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s)visited, location, time of day). These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. This practice is commonly referred to as“interest-based advertising” or “personalized advertising.” If you prefer not to share your personal information with third-party advertising partners, you may follow the instructions below.

APIs and Software Development Kits. We may use third-party APIs and software development kits (“SDKs”) as part of the functionality of our services. APIs and SDKs may allow third parties, including advertising partners, to collect your personal information in order to provide content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.

Disclosures to Protect Us or Others. We may access, preserve, and disclose any information we store in association with you to external parties if we, in good faith, believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal processes, such as a court order or subpoena; (ii) protect your, our, or others rights, property, or safety; (iii) enforce our policies or contracts; (iv) collect amounts owed to us; or (v) assist with an investigation and prosecution of suspected or actual illegal activity.

Disclosure in the Event of Merger, Sale, or Other Asset Transfer. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be transferred as part of such a transaction, as permitted by law and/or contract.

We are a globally operating company with many partners and service providers worldwide. Your personal information will be stored in secure servers of our third party service providers. To the extent that we may need to transfer personal information outside of your jurisdiction, whether to our affiliated companies or third party service providers, we shall do so by the applicable laws. In particular, we will ensure that all transfers will be by requirements under your applicable local data protection laws by putting in place appropriate safeguards. You will have the right to be informed of the appropriate safeguards taken by us for this transfer of your personal information.

All personal information collected via or by us may be transferred, processed, stored anywhere in the world. These overseas jurisdictions may or may not have in place data protection laws which are substantially similar to that in your home jurisdiction. You have understood that the risks under applicable data protection laws are different and we may transfer to and store your personal information at overseas facilities. However, this does not change any of our commitments to safeguard your personal information in accordance with this Privacy Policy. Your personal information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to us, you consent to the storage of your personal information in these locations.