Collection: News

AMAZFIT LAUNCHES NEW AMAZFIT CHEETAH SERIES: SMARTWATCHES DESIGNED FOR RUNNERS, WITH INDUSTRY-LEADING GPS TECHNOLOGY & AI COACHING

AMAZFIT LAUNCHES NEW AMAZFIT CHEETAH SERIES: SMARTWATCHES DESIGNED FOR RUNNERS,...


Amazfit has launched the Amazfit Cheetah series, a dedicated line of smartwatches designed specifically for runners. The series features industry-leading GPS technology with enhanced accuracy and a lightweight design tailored to runners' needs. The MaxTrack™ GPS antenna provides 99.5% accuracy and can pick up almost 100% of satellite signals, reducing interference from environmental factors. The watches also support six satellite systems for comprehensive coverage. The series introduces AI-powered Zepp Coach™, offering personalized running plans that adapt based on user performance. Users can also try the AI Chat feature for sports-related Q&A. The watches feature durable yet lightweight frames, HD AMOLED displays, and are available in different models and price ranges. The Amazfit Cheetah Pro and Amazfit Cheetah (Round) are currently available, while the Amazfit Cheetah (Square) will be released soon. For more information, visit the Amazfit website.
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NEW AMAZFIT T-REX 2 OCEAN BLUE (SPECIAL EDITION) CELEBRATES WORLD OCEAN DAY & SUSTAINABILITY

NEW AMAZFIT T-REX 2 OCEAN BLUE (SPECIAL EDITION) CELEBRATES WORLD...


Celebrate World Ocean Day and sustainability with the new Amazfit T-Rex 2 Ocean Blue (Special Edition). This outdoor smartwatch is packaged in 100% environmentally-friendly materials, and $10 from each purchase is donated to coral restoration projects through the partnership with Coral Guardian. The Amazfit T-Rex 2 Ocean Blue (Special Edition) showcases a bold design and emphasizes sustainability with features like a reprocessed silicone strap and eco-friendly packaging. Additionally, Amazfit has teamed up with adidas for the Move For The Planet challenge, encouraging users to participate in sustainable activities. Pre-order the Amazfit T-Rex 2 Ocean Blue (Special Edition) and join the mission for a greener future.
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NEWLY-UNVEILED AMAZFIT GTR 4 LIMITED EDITION UNITES ICONIC DESIGN & INDUSTRY-LEADING HARDWARE

NEWLY-UNVEILED AMAZFIT GTR 4 LIMITED EDITION UNITES ICONIC DESIGN &...


Amazfit, a global smart wearables brand, has launched its latest smartwatch, the Amazfit GTR 4 Limited Edition. The watch combines an iconic design and industry-leading hardware, with a circularly-polarized GPS antenna and extensive fitness and lifestyle features. It has a strong stainless steel frame, industry-leading glass-ceramic back panel, and a sweat-wicking fluoroelastomer strap, providing a comfortable wearing experience. The Amazfit GTR 4 Limited Edition is the first Amazfit smartwatch to support wireless charging and has a battery life of up to 14 days. The watch also has access to an enriched mini-app ecosystem consisting of over 150 downloadable apps.
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All for Continuity: The Design Path of Amazfit Products

All for Continuity: The Design Path of Amazfit Products


Zepp Health's global smart wearables brand, Amazfit, has provided hundreds of millions of smart wearable devices to consumers worldwide. On Earth Day 2023, they shared their journey of sustainable product design for smartwatches, with a focus on energy efficiency and longer battery life. The Zepp OS operating system was developed with a simple and efficient architecture to conserve power resources, while the Amazfit T-Rex Ultra introduced new Automatic GPS and Endurance GPS modes to conserve battery power during outdoor adventures. Biodegradable materials were also used in packaging to reduce environmental impact. Zepp Health continues to make efforts towards environmental protection and consciousness.
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AMAZFIT INTRODUCES NEW AI-POWERED ZEPP COACH™ CHAT FUNCTION FOR AMAZFIT FALCON USERS

AMAZFIT INTRODUCES NEW AI-POWERED ZEPP COACH™ CHAT FUNCTION FOR AMAZFIT...


Amazfit, a global smart wearables brand owned by Zepp Health, has introduced a beta version of its AI-powered Zepp Coach™ Chat function for Amazfit Falcon users. The Zepp Coach™ generates personalized exercise plans and monitors the user's condition to reduce the risk of fatigue and injuries caused by overtraining. The Zepp Coach™ Chat (Beta) allows users to ask sport and exercise related questions and receive helpful and applicable responses. The Zepp Coach™ is constantly evolving and aims to provide personalized exercise recommendations based on individual needs and current training plans. Amazfit is part of Zepp Health, a health technology company, and offers a wide selection of smartwatches and bands focused on health and fitness.
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NEW AMAZFIT T-REX ULTRA IS LAUNCHED, FOR THE ULTIMATE MULTI-ENVIRONMENT OUTDOOR GPS SMARTWATCH EXPERIENCE

NEW AMAZFIT T-REX ULTRA IS LAUNCHED, FOR THE ULTIMATE MULTI-ENVIRONMENT...


Amazfit has launched the T-Rex Ultra, a new ultra-tough outdoor GPS smartwatch. The smartwatch is constructed with super-strong 316L stainless steel and includes mud-resistant buttons and adjustable lugs to ensure comfort during intense activities. Its GPS tracking is ultra-precise, and the route navigation function has been upgraded to provide professional-level navigation support. The Amazfit T-Rex Ultra supports a wide range of activities, including over 160 built-in sports modes, indoor and outdoor freediving, and skydiving. It is also designed with a green philosophy, including low carbon processes and environmentally friendly packaging materials. The smartwatch is available at Amazfit stores, Amazon and AliExpress, with prices starting from $399.99 USD.
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