Amazfit is proud to announce our partnership with Currently Running™ Apparel as the official wearable technology partner of ©Practice, Currently's elite athlete program. Together, we'll support these athletes through training, competing, and recovery on their road to the 2028 U.S. Olympic Team Trials.
In addition, we'll explore the intersection of performance, data, and creative expression through meaningful storytelling, product collaboration, and community events. Subscribe below to get dedicated Amazfit x Currently content, invitations to events, and exclusive announcements.
Meet Currently Running™
Founded in 2025, Currently Running™ Apparel is a premium performance brand designed, tested, and inspired by a like-minded collective of athletes, creatives, and community leaders. At its core, Currently seeks to create an aspirational, ethereal world shaped by those radically involved in sport, art, and culture. The brand is committed to building that world through technically excellent garments, documentary storytelling, and deeply rooted world-building.
The partnership with Amazfit further explores that world through the lens of athlete data and performance science.
Our Partnership Pillars
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Athlete Support & Innovation
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Creative Storytelling
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Community & Events
Athlete Support & Innovation
©Practice is Currently Running’s elite athlete program—built around a group of ambitious runners and track & field athletes working toward the next level of their careers. Together, we’ll support these athletes through the training, racing, recovery, and everything in between as they pursue their goals on the road to the LA28 Olympic Trials. Through ©Practice athlete collections, Currently designs performance pieces directly alongside the people who wear them—from Emma Gee’s collection and team race kits to Jamar Marshall Jr.’s signature speed suit—with 15% of sales going directly back to the featured athlete.
The Amazfit partnership extends this model further, providing athletes with the technology including the Active 3 Premium, Cheetah 2 Pro, Helio Strap, Helio Arm Band, and Helio Ring to support their training, recovery, and competition. In addition, our partnership provides financial resources that go directly towards travel stipends and race entries to meaningfully support their careers.
Gallery
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Johnnie Blockburger - 400m, 200m
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Toriana Thomas - Pole Vault
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DJ Smith - 400m
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Jamar Marshall Jr. - 110 Hurdles
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Danae Dyer - 100m Hurdles
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Willington Wright - 400m, 200m
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Emma Gee - Steeplechase
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Jessica Kain - 1500m
Creative Storytelling
Currently seeks to tell the stories from runners of all backgrounds, from the elite sprinter in Los Angeles to the first-time ultrarunner in Chamonix, France. Through our partnership, we'll continue to share stories from runners through picturesque photography and video, and bring the Amazfit data to life through visual displays across Instagram, email, YouTube films, and more. Follow @amazfit.US and @currentlyrunningapparel on Instagram to see the latest content.
Community & Events
The synergy of our partnership hinges on Amazfit and Currently's commitment to community and creating a space where all runners and athletes are welcome. As Amazfit continues to show up at global running events including marathon majors and ultrarunning events, we look forward to partnering with Currently on their existing community activations in Southern California and major cities. Stay up to date with the latest events from our partnership with Currently, including shakeout runs, marathon weekend pop-ups, and more when you sign up for our curated email list. Join our Strava group for event updates near you.
